A revised edition of the classic text on the principles of visual perception. Dr. Zakia explores ideas and principles from a wide variety of disciplines relevant to photography and imaging, and shows how they can be applied for the greatest artistic effect. He covers how the eye organizes information through diverse images including photographs, paintings, sculptures, moving images, video, animation, digital imaging, computer displays and multimedia. Each fascinating chapter concludes with a series of imaginative hands-on exercises. For anyone concerned with the shaping or making of visual messages, environments, communication and expression.